Influencer Agreement (US)

Description

Key Features of the Influencer Agreement

1. Defined Scope of Services
   Outlines the specific platforms, types of content (e.g., posts, videos, stories), and frequency of the influencer’s promotional activities.
2. Deliverables and Schedules
   Provides a schedule for deadlines, content requirements, and specifications to ensure timely and consistent output.
3. Compensation Structure
   Specifies payment amounts, schedules, and any additional reimbursements for expenses incurred by the influencer.
4. Content Ownership and Guidelines
   Clarifies who retains ownership of the created content and establishes standards for content quality, brand alignment, and legal compliance.
5. Confidentiality Provisions
   Protects sensitive information shared between the parties.
6. Exclusivity and Restrictions
   Limits the influencer’s ability to promote competing products or services during the term of the agreement to safeguard the client’s interests.
7. Legal Protections
   Includes clauses for representations and warranties, indemnification, limitation of liability, and dispute resolution.
8. Termination Conditions
   Defines the terms under which either party can terminate the agreement and the actions required following termination.

Who Should Use This Agreement?

• Brands or Businesses seeking to formalize collaborations with influencers to promote their products or services.
• Influencers ensuring their roles, compensation, and rights are clearly defined in a legally binding document.

Agencies or Managers acting as intermediaries to manage influencer relationships on behalf of clients.